News
OVER 30 YEARS OF BUSINESS CONSULTING IN SOUTH JERSEY
NEW POSTAGE INCREASE
As of January 26th, 2014 first-class single piece letter (1 oz) went from 46 cents to 49 cents. Postcards had a one cent increase to 34 cents, and all international letters (1 oz) now cost 1.15. This increase is expected to make 2 billion dollars in new revenue.
CONSISTENT RESPONSES COMES FROM MAILING CONSISTENTLY
Consistent Responses Comes From Mailing Consistently Ever notice how few responses a company receives when it does not mail anything? That may sound like a silly question since it is fairly obvious that if a company does not mail, it should not expect to see any response. Conversely, a company that does mail can generate tremendous response.
CREATE A SENSE OF URGENCY WITH YOUR OFFER
Create a Sense of Urgency With Your Offer When was the last time you received a direct mail piece that said, Do not call now, do not respond now, do not order now? Most people who send direct mail understand the importance of creating a sense of immediacy or urgency of giving their prospect a reason to buy.